Marketing
Editorial Style Guide and Visual Brand
Units throughout the university independently produce content to communicate with internal and external audiences. The Editorial Style Guide ensures a high level of professionalism across these communications.
Download the Editorial Style Guide (PDF)
The quickstart guide is a condensed version of USF's brand guidelines for external partners, colleagues, and part-time employees that may need this information but do not have access to our brand portal. It ensures that our visual identity is consistent and outlines our core brand elements, including use of logos, colors, typography, mascot guidance and graphic assets for both the institution and USF Athletics.