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Researchers found that people who drank a cup of caffeinated coffee before hitting the shops spent about 50 per cent more money and bought nearly 30 per cent more items than those who drank decaf or water.
June 20, 2022Business News, Research and Innovation
While it may give you a bit of an energy boost, that java you're sipping as you shop may be bad for your wallet.
June 20, 2022Business News, Research and Innovation
Caffeine, a popular stimulant, affects our choices when shopping, causing us to spend more money and make impulsive purchases, according to a new study.
June 20, 2022Business News, Research and Innovation
On a budget? Trying to stick to shopping for the essentials amid rising prices and inflation?
June 20, 2022Business News, Research and Innovation
If you’ve just had a coffee, maybe stay away from Amazon until it wears off.
June 20, 2022Business News, Research and Innovation
After leaving his post last year, he’s still at USF but also spending time at a big-name university.
June 20, 2022Business News
June 19, 2022Business News, Research and Innovation
Coffee and credit cards may be a financial planner’s worst nightmare, according to researchers from the ßÙßÇÂþ».
June 18, 2022Business News, Research and Innovation
New research conducted at multiple retail stores across different countries and in the lab indicates that consuming a caffeinated (vs. non-caffeinated) beverage before shopping leads to higher shopping impulsivity in terms of a higher number of items purchased and greater spending.
June 17, 2022Business News, Research and Innovation
If you’re trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee.
June 17, 2022Business News, Research and Innovation
Tight budgeters beware: Skip the coffee before shopping
If you're trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee. An international study led by USF found that caffeine impacts what you buy and how much you spend when shopping.
June 16, 2022Business News, Research and Innovation
The Muma College of Business at ßÙßÇÂþ» announced Carl Hadden, MBA, CME, as the new regional director of the Florida SBDC at ßÙßÇÂþ».
June 16, 2022Business News